Kenzo’s Fall/Winter 2025 campaign leans into a documentary-style aesthetic, framing its latest collection against the backdrop of an urban streetscape. The visuals capture a direct, candid energy, grounding the luxury fashion pieces in a gritty, real-world environment.
Photographer Bruce Gilden anchors the series with his signature approach to street-level portraiture. Creative directors Lina Kutsovskaya and Nigo oversee the project, which highlights tailored outerwear and sheer layering. The photography utilizes natural light and an analogue film texture to define the editorial compositions.