Kenzo: Kenzo High Summer 2025 Collection
May 2025
The Kenzo High Summer 2025 campaign brings a relaxed, sun-drenched aesthetic to luxury fashion, utilizing natural light to frame a series of editorial portraits. Under the creative direction of Nigo, the imagery balances sharp, casual styling with textured outdoor settings—often incorporating water elements and bright, warm tones to evoke a seasonal, airy atmosphere. Captured by photographer Linus Morales, the campaign features models Ilias Loopmans and Lou Hughes across a variety of studio and architectural backdrops. Techniques like analogue film photography and low-angle framing provide a clean, tactile quality to the collection, with detailed hair styling by Annesofie Begtrup and makeup by Sacha Giraudeau rounding out the editorial production. Director Thibault Della Gaspera also contributes to the creative execution of the visual narrative.
Warm, Editorial, Vertical, Clean
Natural light
Advertising Campaign
