Kenzo

Feb 2025

The Kenzo Spring-Summer 2025 campaign presents a duality between coastal landscapes and urban settings, marking a collaborative creative direction effort by Lina Kutsovskaya and Nigo. The project combines commercial fashion imagery and editorial photography, lensed by photographer Johnny Dufort. The series features a range of textiles and graphics, from floral swimsuits and embroidered blazers to graphic zip-up hoodies. Throughout the campaign, the visuals lean into a warm, natural light aesthetic, utilizing vertical frames to highlight the collection's silhouettes against both sunset-drenched beaches and weathered street backdrops. Key supporting credits include styling by Tamara Rothstein, hair by Alex Brownsell, makeup by Yumi Lee, and casting by Julia Lange. The campaign features models Gendai Funato, Joseph Uyttenhove, Lamine Seck, and Lara Menezes.

Vertical

Advertising Campaign