Kellogg's: Will Shat
Brand
Date
Feb 2026
Description
Kellogg's launches a commercial campaign featuring William Shatner as a bran ambassador. The spot moves between a futuristic spaceship command center and a dimly lit restaurant, utilizing cinematic framing and live-action techniques to integrate visual effects with a comedic narrative. The project was spearheaded by agency VaynerMedia with production handled by Park Pictures US. The narrative relies on Shatner's delivery to promote dietary fiber, supported by post-production VFX by Fran Thompson, editorial work by MackCut, and sound design provided by Sonic Union.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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