Kellogg's
Will Shat
Brand
ProjectWill Shat
Date
Feb 2026
Description
Kellogg's launches a commercial campaign featuring William Shatner as the brand's latest ambassador for Raisin Bran. The spot moves between a futuristic spaceship command center and a quiet, dimly lit restaurant to frame a comedic focus on dietary fiber. Produced by Park Pictures US and VaynerMedia, the execution utilizes cinematic framing, VFX / visual effects, and professional live-action technique. The production design pairs atmospheric sound from Sonic Union with precise comedic delivery, positioning the cereal within a distinct, high-contrast visual landscape.
Style
Horizontal, Commercial, Cinematic
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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