Logo

Kellogg's: Nutri-Grain High Protein Crunch

Brand
Kellogg's
Date

Jan 2025

Description

Kellogg's introduces the Nutri-Grain High Protein Crunch with a commercial campaign highlighting outdoor accessibility and sustenance. Directed for the CPG sector, the film leans into a lifestyle-focused narrative set against a coastal campground backdrop. The execution utilizes live-action technique to capture the preparation of high-protein breakfast options in a rugged, open-air environment. Bathed in natural light, the visual palette maintains a warm aesthetic that emphasizes the portable nature of the product. Creative production was handled by Revolver, with creative development and VFX support provided by Bastion. Additional post-production and VFX were managed by The Editors, while the sonic identity was crafted by Rumble and MassiveMusic Sydney.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries
CPG / Packaged Food
Color
Camel
Beige
Background

Garden

Context

TVC / TV Commercial

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by