Kellogg's
Behind the Scenes - Sugar
Jan 2025
Kellogg's presents this behind-the-scenes look into their latest CPG campaign, centering on a comedic exchange between a woman in a bathrobe and a man in a white shirt. Set against a modern building exterior, the project leans into a documentary aesthetic to capture the casual, lighthearted interaction between the talent. The production features a clean visual profile that utilises natural light throughout the outdoor shoot. With agency and creative support from Bastion, the project was brought to life with production from Revolver, alongside post-production work by The Editors and Bastion, and sound design from Rumble and MassiveMusic Sydney.
Documentary, Humorous, Horizontal, Clean
Analogue / film, Natural light
CPG / Packaged Food
House
Brand Film / Corporate Video