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Kellogg's

Behind the Scenes - Sugar
Date

Jan 2025

Description

Kellogg's presents this behind-the-scenes look into their latest CPG campaign, centering on a comedic exchange between a woman in a bathrobe and a man in a white shirt. Set against a modern building exterior, the project leans into a documentary aesthetic to capture the casual, lighthearted interaction between the talent. The production features a clean visual profile that utilises natural light throughout the outdoor shoot. With agency and creative support from Bastion, the project was brought to life with production from Revolver, alongside post-production work by The Editors and Bastion, and sound design from Rumble and MassiveMusic Sydney.

Style

Documentary, Humorous, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

CPG / Packaged Food

Color
Pure White
Background

House

Context

Brand Film / Corporate Video

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