For this Kellogg's project, visual artist Claus Stangl details his artistic process in a documentary-style exploration of natural materials. The production focuses on the creation of pigment, capturing the artist as he sifts soil and grinds raw elements within his studio setting.
Executed with a live-action technique, the project utilizes natural light to highlight the textures and manual precision of Stangl’s craft. The creative direction, led by Eleven PR with production from TBWA\Bolt, emphasizes an observational approach to documenting the material development for the Kellogg's brand.
