Kellogg's
Behind the Scenes - Glow Up
Brand
ProjectBehind the Scenes - Glow Up
Date
Jan 2025
Description
This behind-the-scenes content from Kellogg's explores the development of the 'Glow Up' campaign. The footage provides a look at the on-set process, featuring an interaction between the talent and crew captured in a natural, outdoor courtyard setting. Produced by Revolver, the project leans into a documentary aesthetic that highlights the production environment. With creative and post-production work led by Bastion, the piece relies on natural light and a live-action technique to document the conversational exchange regarding product messaging.
Style
Documentary, Vertical, Warm, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Pure White
Background
House
Context
Backstage / Behind the Scenes
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