Kellogg's
Kellogg's | See You in the Morning
Brand
Date
Dec 2024
Description
Kellogg's 'See You in the Morning' campaign features a cinematic live-action sequence that introduces a surreal element to an urban landscape. Directed by the team at MJZ London and developed by Leo Burnett UK, the project integrates a massive rooster into a city environment through detailed visual effects. The commercial balances morning routines with unexpected scale, blending everyday breakfast habits with large-scale VFX. Post-production, including sound and visual refinement, was managed by Framestore, Company 3 London, and The Harbor Picture Company to support the project's surreal aesthetic.
Style
Horizontal, Action, Cinematic, Surreal
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Forest Green
Crimson
Lemon
Background
Street
Context
TVC / TV Commercial
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