Kaiser Permanente

Kaiser Permanente · Whole Team Effort

Kaiser Permanente launches 'Whole Team Effort', a public awareness campaign that bridges the divide between professional sports and healthcare. Directed by Belen Longhi and developed by Droga5 New York, the project uses a mix of live-action and animation to visualize the intersection of athletic performance and medical support. The narrative follows professional soccer player Son Heung-min, transitioning from a sunlit soccer pitch into 3D animated sequences. By layering live-action technique with detailed stop-motion, the spot illustrates a collaboration between players and medical staff, maintaining a warm, cohesive aesthetic throughout the stadium setting.