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Kaiser Permanente

Above The Waves
BrandKaiser Permanente
ProjectAbove The Waves
Date

Jul 2026

Description

Kaiser Permanente’s campaign Above The Waves highlights the journey of professional basketball player Klay Thompson as he reflects on his path to becoming an NBA champion. The visual narrative moves between the quiet solitude of coastal settings and the intensity of the basketball court. The production leans into cinematic live-action techniques to contrast intimate, interior locker room moments with wide, expansive shots of the shoreline. The film utilizes golden hour lighting to establish a deliberate, atmospheric tone throughout the piece, complemented by deep, rich colour grading. Post-production and VFX were led by William McVay.

Style

Horizontal, Cinematic, Warm, Golden Hour

Industries

Basketball

Color
Jet Black
Medium Grey
Background

Sandy Beach

Context

Advertising Campaign, Brand Film / Corporate Video

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