Kaiser Permanente Above The Waves 2026

About

Kaiser Permanente presents Above The Waves, a sports-focused campaign documenting the personal journey of professional basketball player Klay Thompson. The narrative explores his path to becoming an NBA champion, alternating between solitary, reflective moments on the shoreline and the intensity of locker room environments and court drills. The production employs cinematic techniques to contrast the vast, natural coastal setting with the grounded reality of professional training. The visual identity of the piece relies on warm tones, golden hour natural light, and textured live-action sequences to frame Thompson's narrative. Post-production and VFX were handled by William McVay.