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Kaiser Permanente

A Better Idea for Health Care - Moving All To One
Date

Jun 2026

Description

Kaiser Permanente presents this stop-motion animation spot, 'A Better Idea for Health Care - Moving All To One', which explores the complexities of insurance coverage through a narrative lens. The piece centers on a clay figurine navigating a bureaucratic waiting room encounter, grounding its conceptual framing in a muted, institutional color palette. Developed by agency Droga5 New York, the film leverages detailed animation and live-action techniques to build its sequence. The production involved a multi-disciplinary team, with CARTEL managing the animation process, supported by post-production and visual effects from Black Kite. Sound design and music composition for the project were managed by Wave Studios NY, with additional production support provided by Riff Raff Films US and ATLAS.

Style

Horizontal, Cinematic, Clean

Techniques

Animation

Industries

Insurance

Color
Navy
Beige
Pure White
Background

Medical Clinic

Context

TVC / TV Commercial

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