Advil
Featured Advil projects
This week's top Advil projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Advil · NHL 15
Advil enters the sports arena in this commercial spot for NHL 15, pairing professional goaltender Henrik Lundqvist with high-impact visual narratives. The film leans into moody aesthetics and polished production, creating a kinetic connection between the physical demands of professional hockey and the resilience required throughout a season. Developed by Grey NYC, the campaign utilises VFX and live-action techniques to integrate product visuals into a high-energy environment. The soundscape is crafted by MAS-Music and Strategy.
Advil · Speed Demo
Advil presents the Speed Demo, a 3D animated commercial spot that centres on the brand's ion core technology. The project, developed by agency Grey NYC, moves from a clinical product showcase into an abstract visualisation of pain relief. The film utilizes 3D render / CGI and motion graphics to illustrate the internal mechanics of the tablet as it reacts to pain. Set within a dark, atmospheric environment, the execution relies on geometric forms and blue lighting effects to communicate the efficacy of the product. The project features sound design and music by Music and Strategy.
Advil · Dynamic Build
Advil presents the Dynamic Build campaign, a 3D animated commercial spot focusing on product clarity and messaging. The film utilizes a minimalist studio environment, featuring a clean white and grey perspective grid that supports the animation of the Advil logo and product information. Produced with agency support from Grey NYC, the commercial highlights the Advil Congestion Relief packaging through a rotating 3D render/CGI presentation. The aesthetic remains grounded in a bright, clean visual language, with music and sound design provided by Music and Strategy.
Advil · NHL 15
Advil enters the sporting arena for this promotional collaboration with the NHL 15 video game franchise. The commercial project features professional hockey goalie Henrik Lundqvist, grounding the brand presence within a high-intensity athletic environment. Produced by Grey NYC, the spot leans into action-oriented visual storytelling. The narrative sequences bridge live-action hockey gameplay with dynamic VFX, illustrating physical impact through comparative imagery. The soundscape is composed by MAS-Music and Strategy, completing a cinematic edit that emphasises the partnership through bold graphic integration and focused sports sequences.
Advil · NHL 30
Advil’s NHL 30 campaign features professional goaltender Henrik Lundqvist in a commercial spot exploring the physical demands of professional hockey. The production employs VFX to juxtapose the goalie against a rhinoceros, visualizing the cumulative energy impact faced by a goaltender over the course of a full season. Directed by Grey NYC, the film utilizes low-key chiaroscuro lighting to isolate the action on the rink. The project incorporates live-action technique layered with heavy digital effects, featuring sound design and music by MAS-Music and Strategy.
Advil · NHL 30
Advil enters the sports arena in this commercial for the NHL, featuring professional goaltender Henrik Lundqvist. The campaign leans into a dramatic aesthetic, contrasting live-action sports footage with high-end CGI to represent the physical intensity of a hockey season. Developed by Grey NYC, the visual execution places the athlete on an indoor rink, where he faces a computer-generated rhinoceros that embodies the speed and force of professional gameplay. This cinematic project integrates action-oriented visual storytelling with clean, high-contrast lighting to maintain focus on the performance. Music and sound design are provided by MAS-Music and Strategy.
Advil · Speed Demo
Advil presents the Speed Demo commercial, a motion-focused animation illustrating the brand's fast-acting relief through abstract imagery. Directed by the team at Grey NYC, the piece transitions from close-up product detail to cinematic sequences featuring moody cloudscapes and glowing blue particle effects. The project leverages 3D render and CGI techniques alongside high-contrast motion design to represent the transition from pain to relief. The sonic landscape is provided by MAS-Music and Strategy.
Advil · Dynamic Build
Advil enters the skincare and beauty space with Dynamic Build, a 3D animated commercial that leans into a clean, minimalist aesthetic. The project utilizes high-fidelity 3D render / CGI techniques to showcase the product through precise motion graphics, featuring a sequence where geometric forms assemble into packaging against a grid floor. The commercial was developed with creative contributions from Grey NYC, featuring sound design and music production by MAS-Music and Strategy. The execution relies on bright, even lighting to emphasize product details and corporate identity within a futuristic visual framework.
Advil · Head Settings
Advil enters the gaming space with 'Head Settings,' a commercial project that examines the intersection of scientific analysis and digital realism. Featuring gaming science expert Dr. Seamas Weech and streamer MTashed, the video explores the evolution of game graphics and user experiences. The production employs a clean, live-action technique, utilizing a split-screen format to facilitate a dialogue between the two subjects. The narrative bridges professional gaming history with modern simulation, incorporating archival arcade footage alongside contemporary action-oriented sequences. Edelman Canada served as the creative lead for the campaign.
Advil · Chase Brown
This commercial for Advil, produced as part of the NFL's The Off The Field Playbook project, stars running back Chase Brown in a domestic kitchen environment. The film highlights the partnership through a series of interactions in a home setting, capturing the athlete managing daily household tasks before experiencing physical discomfort. The execution relies on live-action techniques, utilizing a mix of warm interior lighting and natural window light to establish the domestic atmosphere. The narrative focuses on the utility of the product, with close-up shots of the Advil Liqui-Gels bottle situated among food preparation items in the kitchen.
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