Kaiser Permanente: Moving All To One
Brand
Date
Dec 2025
Description
Kaiser Permanente presents Moving All To One, a stop-motion animated commercial that translates the complexities of healthcare insurance into a tactile narrative. Through the use of handcrafted claymation figures, the film depicts a patient navigating the frustration of a denied insurance claim within a clinical waiting room setting. The production, handled by Riff Raff Films, leans into a distinct cinematic animation style. The visual execution utilizes a muted color palette to emphasize the repetitive, high-pressure environment of medical administration while maintaining a warm, handcrafted aesthetic that centers on the character's experience.
Style
Vertical, Cinematic, Warm
Techniques
Animation
Industries
Color
Navy
Beige
Jet Black
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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