Kaiser Permanente: Bounce Back
Brand
Date
Jun 2024
Description
Kaiser Permanente presents Bounce Back, a commercial production featuring professional athlete Klay Thompson. The film focuses on the theme of athletic recovery and mental resilience, framed through a series of intimate and introspective vignettes. Directed through the creative agency Translation, the project uses a cinematic, live-action technique to contrast the quiet solitude of a locker room with the stark environment of a minimalist training court. Production services were managed by Catch+Release, emphasizing a mood-driven approach to sports-focused storytelling.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Charcoal
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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