Kaiser Permanente

Whole Team Effort

Brand

Date

Jun 2026

Description

Kaiser Permanente launches 'Whole Team Effort', a public awareness campaign that bridges the divide between professional sports and healthcare. Directed by Belen Longhi and developed by Droga5 New York, the project uses a mix of live-action and animation to visualize the intersection of athletic performance and medical support. The narrative follows professional soccer player Son Heung-min, transitioning from a sunlit soccer pitch into 3D animated sequences. By layering live-action technique with detailed stop-motion, the spot illustrates a collaboration between players and medical staff, maintaining a warm, cohesive aesthetic throughout the stadium setting.

Style

Horizontal, Commercial, Warm

Techniques

Animation, Natural light

Industries

Public Awareness, Soccer

Color

Navy

Pure White

Background

Sports Venue

Context