Therabody
Featured Therabody projects
This week's top Therabody projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Therabody · Holidays 30
Stept Studios brings a candid, domestic perspective to this commercial spot for Therabody. The project captures a moment of self-care amidst the frantic activity of holiday gatherings, focusing on the contrast between a quiet individual moment and a lively family environment. Utilizing live-action technique and a nostalgic aesthetic, the film documents the use of a percussion massage gun in a home setting. The visual execution relies on natural, warm lighting to ground the narrative in an authentic, high-energy domestic space.
Project Therabody · KENDALL x THERABODY
The KENDALL x THERABODY commercial campaign highlights the brand's wellness technology through a series of minimalist portraits. Featuring model Kendall Jenner, the imagery focuses on the integration of the brand's LED facial therapy devices into a routine of self-care and aesthetic refinement. Photographer Dan Beleiu utilizes a high-key lighting setup to create clean, polished compositions. The campaign relies on a consistent aesthetic, using soft, diffused light and a stark white backdrop to emphasize the product design and the warm red glow of the light therapy diodes. The visual execution favors a commercial, studio-based approach that highlights skin textures and minimalist styling.
Therabody · The Horse
Therabody explores the intersection of domestic life and muscle recovery in this commercial spot, "The Horse." The film centers on an elderly man playing with children in a living room, transitioning from active engagement to downtime as he utilizes a Therabody device to address muscle soreness. Produced by Thinking Machine and Papaya Films with creative direction by agency Forsman & Bodenfors, the work utilizes natural light to cultivate a warm, domestic atmosphere. The live-action commercial highlights the role of recovery technology in facilitating intergenerational play, with post-production services provided by PS260 and Company 3 New York.
Therabody · Slow Down To Speed Up (Spec Ad)
Therabody’s spec ad, titled Slow Down To Speed Up, explores the intersection of intense performance and recovery. Directed by Chris Vergara and produced by Armin Korsos with production by Caymanite, the project captures athletes in a series of training vignettes, including running, cycling, and boxing, before transitioning to recovery protocols. The film utilizes low-key chiaroscuro lighting to create a high-contrast aesthetic. Through moody, atmospheric framing and saturated red light, the production emphasizes the physical exertion and restorative focus central to the brand’s positioning in the fitness and sports space. The live-action technique prioritizes a cinematic visual language that highlights endurance through sharp shadow work.
Therabody · For The Workout Called Life
Therabody’s 'For The Workout Called Life' campaign explores the physical demands of modern daily routines, framing domestic and professional tasks as a continuous form of exertion. The commercial moves through varied environments, including home kitchens, office settings, and sports courts, to highlight the persistent multitasking required by its subjects. Produced by Thinking Machine with production service from Stillking Prague, the spot utilizes cinematic lighting and distinct color grading to establish a rhythm between active movement and recovery. The narrative concludes by centering the Therabody device as a solution for recovery after the daily workout of life.
Therabody · Holidays 30
This 30-second commercial for Therabody captures a quiet moment of wellness amidst the high-energy backdrop of a holiday celebration. Featuring a woman finding calm on a couch while family activities unfold around her, the spot leans into a domestic atmosphere to highlight the utility of the brand’s handheld percussion therapy device. The production utilizes live-action technique layered with VFX / visual effects to integrate elements like a flying toy helicopter into the busy living room scene. Post-production for the campaign was completed by LOCKT.
Therabody · Take Control
Therabody’s 'Take Control' campaign showcases the brand’s percussion massage devices within the context of a high-energy domestic setting. The spot features a protagonist finding a moment of calm using the device while a chaotic holiday scene unfolds in the background. Produced by Stept Studios, the commercial leverages live-action technique and integrated VFX to balance the quiet focus of the subject against the surrounding activity. The film leans into a warm aesthetic, utilizing soft, natural lighting to ground the product within a familiar, cozy domestic interior.
Therabody · The Truck
This commercial video for Therabody, titled 'The Truck,' highlights the integration of recovery solutions within physically demanding work environments. Directed by Thinking Machine with creative agency support from Forsman & Bodenfors, the project captures workers navigating a warehouse, contrasting heavy manual labor with the application of recovery technology. The film utilizes a cinematic style and desaturated color palette to underscore the industrial setting. Production support was provided by Papaya Films, with post-production and VFX handled by PS260 and Company 3 New York. This live-action technique emphasizes movement and the physical exertion inherent in logistics and enterprise environments.
Therabody · The Night Watch
In The Night Watch, Therabody explores the intersection of active parenting and athletic recovery. The commercial video highlights the balance between domestic life and personal wellness through the lens of live-action technique, set against the backdrop of an intimate, warm evening atmosphere. The narrative contrasts playful moments between a father and child with the focused use of the Theragun massage device. Produced by Thinking Machine and Papaya Films with creative direction by Forsman & Bodenfors, the work captures the reality of post-workout routines integrated into a home setting. Additional post-production and VFX were completed by PS260 and Company 3 New York.
Therabody · The Landing
Therabody explores the intersection of wellness technology and daily routine in this commercial spot, 'The Landing.' The film follows a subject navigating a residential space, integrating recovery tools into a post-workout setting within a domestic environment. Produced by Thinking Machine with production service from Papaya Films, the work leans into a clean and accessible aesthetic. The cinematography utilizes natural light and warm color grading to emphasize the integration of the device into a home context, supported by agency and creative direction from Forsman & Bodenfors. The post-production and VFX were handled by PS260 and Company 3 New York.
Therabody · The Sitting
Therabody brings its recovery solutions into the professional workspace with 'The Sitting,' a campaign highlighting the utility of the Theragun. The spot centres on a user integrating the device into her office routine, shifting from desk-bound tasks to recovery intervals. Produced by Thinking Machine with production service from Papaya Films, the project employs a clean cinematic style. The visual execution utilizes natural light to capture a neutral office environment, emphasizing a practical application of the device through live-action technique.
Therabody · The Walking
Therabody’s commercial campaign, The Walking, highlights the brand’s integration into clinical environments. The spot follows a nurse navigating a hospital corridor and waiting area, utilizing live-action techniques to emphasize a clean, professional aesthetic. Captured with natural lighting and measured editorial pacing, the project shifts focus toward workout recovery themes. The production, developed with creative direction from Forsman & Bodenfors, features a commercial visual style designed to resonate within the health and wellness space.
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