Kaiser Permanente
A Better Idea for Health Care - Son Heung-min Whole Team Effort
Jun 2026
Kaiser Permanente presents a commercial spot highlighting a holistic approach to health care, anchored by the inclusion of professional soccer player Son Heung-min. The campaign channels the concept of a 'whole team effort' by blending the precision of clinical care with the athletic drive of professional sport. The production, developed in partnership with agency Droga5 New York, utilizes a mix of live-action technique and 3D animation. The visual narrative integrates soccer stadium backgrounds with clinical props, transitioning between reality and stylized figures to illustrate physical and mental wellness. With production support from Riff Raff Films US and ATLAS, the work features visual effects by Black Kite and sound design by Wave Studios NY.
Horizontal, Commercial, Clean
Animation
Basketball
Sports Venue
TVC / TV Commercial
