Kaiser Permanente’s 'Everyday Holds A Win' follows a patient’s rehabilitation journey, tracking the incremental progress of recovery following a physical injury. The film moves between clinical settings and home environments, highlighting the persistent effort required to navigate daily life with crutches.
Produced by Iconoclast US, the project leans into a cinematic, live-action approach. Warm, natural light helps frame the intimate milestones of the protagonist’s recovery, focusing on the collaboration between the patient and his medical support team.
