Kaiser Permanente: Everyday Holds A Win
Brand
Date
Aug 2024
Description
Kaiser Permanente’s 'Everyday Holds A Win' follows a patient’s rehabilitation journey, tracking the incremental progress of recovery following a physical injury. The film moves between clinical settings and home environments, highlighting the persistent effort required to navigate daily life with crutches. Produced by Iconoclast US, the project leans into a cinematic, live-action approach. Warm, natural light helps frame the intimate milestones of the protagonist’s recovery, focusing on the collaboration between the patient and his medical support team.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Espresso
Jet Black
Background
Medical Clinic
Context
Brand Film / Corporate Video
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