Kaiser Permanente: Find Your Words: Onyeka

Brand

Date

Sep 2022

Description

Kaiser Permanente presents Find Your Words: Onyeka, a documentary-style video project detailing the personal experience of professional basketball player Onyeka Okongwu and his mother, Kate Okongwu. The narrative navigates themes of family and emotional resilience in the wake of losing a loved one. The piece utilizes a live-action technique to bridge intimate interview segments with observational footage of urban environments. Through a warm, clean aesthetic and the use of natural light, the project maintains a grounded tone that emphasizes the subject's story. Creative production was handled by the agency Campbell Ewald, with editorial work by Union Editorial and sound design provided by Mophonics.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Jet Black

Pure White

Background

Hotel Room

Context