Kaiser Permanente A Better Idea for Health Care - KP 2026

About

Kaiser Permanente presents A Better Idea for Health Care, a commercial campaign that explores the intersection of medical practice and administrative operations. The film pairs live-action sequences in a clinical environment with detailed, whimsical animated segments to simplify the conceptual processes of health insurance and patient care. Developed by agency Droga5 New York and produced by Riff Raff Films US and ATLAS, the spot balances a modern aesthetic with clear visual storytelling. Through the integration of VFX and clean motion graphics, the project maintains a professional tone, anchored by the technical work of Max Cooper in animation and Black Kite in post-production.