Jacques Marie Mage
Jacques Marie Mage's cinematic, artisanal eyewear campaigns and character-driven editorials
Featured Jacques Marie Mage projects
This week's top Jacques Marie Mage projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jacques Marie Mage · Spring 2026 Ad Campaign
For the Jacques Marie Mage Spring 2026 ad campaign, the luxury eyewear brand leans into a gritty, cinematic visual language that bridges the gap between high-fashion editorial and raw, street-level intensity. Directed and photographed by Steven Klein, the campaign features a cast including icon Lauren Hutton, whose presence brings a sophisticated, timeless edge to the collection. The imagery, steered by creative directors Jérôme Jacques Marie Mage and Haider Ackermann, prioritizes tactile storytelling. Throughout the series, the aesthetic is defined by low-key chiaroscuro lighting and the deliberate use of studio strobe techniques, which carve out the sharp, geometric frames against a recurring, urban chain-link fence motif. The juxtaposition of luxury textures—plush faux-fur, finely stitched black leather, and crisp collared shirts—against these industrial backdrops creates a sense of tension that feels both spontaneous and meticulously staged. This project is a masterclass in atmospheric portraiture, utilizing saturated blue monochromatic palettes and high-contrast shadow play to transform eyewear into a vehicle for dramatic character study. By highlighting vibrant red lip accents and the precise interplay of light and geometry, the campaign establishes a bold, graphic signature. Ultimately, this collection of work reads as a sophisticated exploration of identity, perfectly capturing the uncompromising craftsmanship and distinct, rebellious spirit inherent to the Jacques Marie Mage brand identity.
Project Jacques Marie Mage · Cracked Actor S/S 26 Lookbook
The Cracked Actor S/S 26 lookbook for eyewear brand Jacques Marie Mage channels a cinematic, desert-noir aesthetic across a series of editorial vignettes. Photographed by Quentin De Briey, the project leans into analogue film textures and high-contrast monochrome grading to document the collection against an arid, highway-bound landscape. Featuring models Finnlay Davis and Aylah Peterson, the series utilizes split-frame compositions and natural light to emphasize the structural details of the statement eyewear. The production is underpinned by fashion styling from Haley Wollens, with hair styling by Mustafa Yanaz and editorial direction provided by Editor-in-Chief Ezra Petronio.
Project Jacques Marie Mage · JMM - KYOSHO 巨匠 — KUROKAWA 黒川 Collection
The Kyosho Kurokawa collection campaign for Jacques Marie Mage presents a sharp, cinematic exploration of luxury eyewear. Photographed by Keiichiro Nakajima, the series leans into a retro-futuristic aesthetic, blending highly structured tailoring with the distinct geometry of mid-century architectural motifs. Each portrait is defined by a rigorous monochrome palette, with soft natural light and selective flash techniques used to articulate the fine textures of both the acetate frames and the tailored suiting. Fashion styling by Yoshi Miyamasu places the collection within a narrative of elevated, contemplative character study. Set against modular interiors and circular porthole windows that suggest a curated, vintage-inspired capsule, the work balances commercial clarity with editorial mood. Hair styling by Shingo Shibata and makeup by Toru Sakanishi provide a polished, high-contrast finish, grounding the project in a clean and precise visual language.
Project Jacques Marie Mage · Erin Wasson for JMM
Jacques Marie Mage presents a series of fashion portraits featuring model Erin Wasson. Photographed by Dan Martensen with fashion styling by Clare Richardson, the campaign captures the eyewear collection through a lens of timeless, high-contrast portraiture. The imagery utilizes monochrome aesthetics and natural light to emphasize the vintage-inspired silhouettes and material textures of the collection. Set against understated urban environments, the campaign leans into editorial photography techniques to highlight the clean lines of the frames.
Project Jacques Marie Mage · Stanley Kubrick
Jacques Marie Mage pays homage to the legendary visual language of director Stanley Kubrick in this extensive fashion eyewear campaign. Photographed by Alistair Taylor-Young, the series channels a 1960s retro-futuristic aesthetic, placing models within sterile, high-key white sci-fi environments and moody, neon-lit interiors that recall classic space-age cinema. The project leans into minimalist production design, utilizing geometric architecture and rigid symmetry to highlight the sculptural forms of the frames. Through a combination of hard light and dramatic chiaroscuro, the imagery emphasizes the sharp sartorial styling and the futuristic design elements inherent to the collaboration.
Project Jacques Marie Mage · JMM x The Johnny Cash Collection 2025
Jacques Marie Mage presents the JMM x The Johnny Cash Collection 2025, an eyewear campaign captured through the lens of photographer Collier Schorr. The project utilizes a monochrome palette and analogue film techniques, drawing on classic portraiture to frame the latest eyewear designs against a clean, minimal backdrop. The imagery features models Dylan Brosnan and Jonathan Gonzalez, styled with sharp, high-contrast lighting that emphasizes the architectural quality of the frames. The editorial aesthetic is further defined by hair styling from Akki Shirakawa and makeup by Holly Silius, with the final compositions presented in a vertical contact sheet format that highlights the film grain and sharp textures inherent in the shoot.
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