Jacques Marie Mage
Jacques Marie Mage's cinematic, artisanal eyewear campaigns and character-driven editorials
Featured Jacques Marie Mage projects
This week's top Jacques Marie Mage projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Jacques Marie Mage · Jacques Marie Mage by Haider Ackermann
Jacques Marie Mage collaborates with designer Haider Ackermann for this eyewear campaign featuring Lauren Hutton. The project presents the collection through a series of editorial portraits that utilise high-contrast directional lighting and graphic compositions to emphasise the eyewear's form. Photographer Steven Klein captures Hutton in a range of structured, menswear-inspired silhouettes, incorporating elements like leather gloves, tailored suits, and ornate accessories. The visual language leans into hard light and gritty textures, creating a consistent atmospheric look across the campaign.
Project Jacques Marie Mage · Spring 2026 Ad Campaign
For the Jacques Marie Mage Spring 2026 ad campaign, the luxury eyewear brand leans into a gritty, cinematic visual language that bridges the gap between high-fashion editorial and raw, street-level intensity. Directed and photographed by Steven Klein, the campaign features a cast including icon Lauren Hutton, whose presence brings a sophisticated, timeless edge to the collection. The imagery, steered by creative directors Jérôme Jacques Marie Mage and Haider Ackermann, prioritizes tactile storytelling. Throughout the series, the aesthetic is defined by low-key chiaroscuro lighting and the deliberate use of studio strobe techniques, which carve out the sharp, geometric frames against a recurring, urban chain-link fence motif. The juxtaposition of luxury textures—plush faux-fur, finely stitched black leather, and crisp collared shirts—against these industrial backdrops creates a sense of tension that feels both spontaneous and meticulously staged. This project is a masterclass in atmospheric portraiture, utilizing saturated blue monochromatic palettes and high-contrast shadow play to transform eyewear into a vehicle for dramatic character study. By highlighting vibrant red lip accents and the precise interplay of light and geometry, the campaign establishes a bold, graphic signature. Ultimately, this collection of work reads as a sophisticated exploration of identity, perfectly capturing the uncompromising craftsmanship and distinct, rebellious spirit inherent to the Jacques Marie Mage brand identity.
Project Jacques Marie Mage · Cracked Actor S/S 26 Lookbook
The Cracked Actor S/S 26 lookbook for eyewear brand Jacques Marie Mage channels a cinematic, desert-noir aesthetic across a series of editorial vignettes. Photographed by Quentin De Briey, the project leans into analogue film textures and high-contrast monochrome grading to document the collection against an arid, highway-bound landscape. Featuring models Finnlay Davis and Aylah Peterson, the series utilizes split-frame compositions and natural light to emphasize the structural details of the statement eyewear. The production is underpinned by fashion styling from Haley Wollens, with hair styling by Mustafa Yanaz and editorial direction provided by Editor-in-Chief Ezra Petronio.
Project Jacques Marie Mage · JMM - KYOSHO 巨匠 — KUROKAWA 黒川 Collection
The Kyosho Kurokawa collection campaign for Jacques Marie Mage presents a sharp, cinematic exploration of luxury eyewear. Photographed by Keiichiro Nakajima, the series leans into a retro-futuristic aesthetic, blending highly structured tailoring with the distinct geometry of mid-century architectural motifs. Each portrait is defined by a rigorous monochrome palette, with soft natural light and selective flash techniques used to articulate the fine textures of both the acetate frames and the tailored suiting. Fashion styling by Yoshi Miyamasu places the collection within a narrative of elevated, contemplative character study. Set against modular interiors and circular porthole windows that suggest a curated, vintage-inspired capsule, the work balances commercial clarity with editorial mood. Hair styling by Shingo Shibata and makeup by Toru Sakanishi provide a polished, high-contrast finish, grounding the project in a clean and precise visual language.
Project Jacques Marie Mage · Erin Wasson for JMM
Jacques Marie Mage presents a series of fashion portraits featuring model Erin Wasson. Photographed by Dan Martensen with fashion styling by Clare Richardson, the campaign captures the eyewear collection through a lens of timeless, high-contrast portraiture. The imagery utilizes monochrome aesthetics and natural light to emphasize the vintage-inspired silhouettes and material textures of the collection. Set against understated urban environments, the campaign leans into editorial photography techniques to highlight the clean lines of the frames.
Project Jacques Marie Mage · Stanley Kubrick
Jacques Marie Mage pays homage to the legendary visual language of director Stanley Kubrick in this extensive fashion eyewear campaign. Photographed by Alistair Taylor-Young, the series channels a 1960s retro-futuristic aesthetic, placing models within sterile, high-key white sci-fi environments and moody, neon-lit interiors that recall classic space-age cinema. The project leans into minimalist production design, utilizing geometric architecture and rigid symmetry to highlight the sculptural forms of the frames. Through a combination of hard light and dramatic chiaroscuro, the imagery emphasizes the sharp sartorial styling and the futuristic design elements inherent to the collaboration.
Project Jacques Marie Mage · JMM x The Johnny Cash Collection 2025
Jacques Marie Mage presents the JMM x The Johnny Cash Collection 2025, an eyewear campaign captured through the lens of photographer Collier Schorr. The project utilizes a monochrome palette and analogue film techniques, drawing on classic portraiture to frame the latest eyewear designs against a clean, minimal backdrop. The imagery features models Dylan Brosnan and Jonathan Gonzalez, styled with sharp, high-contrast lighting that emphasizes the architectural quality of the frames. The editorial aesthetic is further defined by hair styling from Akki Shirakawa and makeup by Holly Silius, with the final compositions presented in a vertical contact sheet format that highlights the film grain and sharp textures inherent in the shoot.
Project Jacques Marie Mage · Jacques Marie Mage Heritage II 2026 ...
The Jacques Marie Mage Heritage II campaign presents a series of character-driven portraits that lean into a nostalgic, cinematic aesthetic. Captured by photographer Steven Klein, the imagery utilizes hard light and deep, saturated shadows to emphasize the architectural quality of the brand’s eyewear designs. Set against lush garden foliage and poolside backdrops, the visuals employ a retro sensibility defined by vintage props and textured styling. Stylist Haley Wollens anchors the editorial tone through detailed layering, incorporating pieces like structured leather vests, terrycloth robes, and metallic accessories. The series features model Adrian Chang, with set design by Robert Doran providing a tactile, lived-in environment. The campaign is executed across both horizontal and vertical layouts, framing the acetate frames as the central focus of these high-contrast compositions.
Project Jacques Marie Mage · Jacques Marie Mage Summer 2026 Colle ...
For the Jacques Marie Mage Summer 2026 collection, the brand leans into an aesthetic of timeless gravitas, presenting an eyewear campaign that masterfully captures the intersection of high fashion and iconic portraiture. Under the steady gaze of photographer and director Horst Diekgerdes, the series moves away from conventional product-focused imagery, opting instead for a narrative rooted in character-driven storytelling. The campaign employs a distinct cinematic quality, utilizing studio strobe lighting to achieve a dramatic low-key chiaroscuro effect that brings out the sharp lines and intricate textures of the frames. This is balanced by the sophisticated styling of Ondine Azoulay, whose choice of crisp shirting and textured tailoring provides a muted, elegant foundation that keeps the focus firmly on the bold, masculine design of the eyewear. With the collaborative efforts of hair stylist Ramona Eschbach and makeup artist Marie Duhart, the imagery achieves a polished, editorial minimalism that underscores the collection's premium identity. By casting a diverse ensemble of talent, including Gigi Spelsberg, Alfredo Ramirez, Alvar af Schultén, Maelle Swaelens, Paul Boche, and Yoshihiro Motojima, the project effectively positions Jacques Marie Mage within the broader luxury fashion landscape. The result is a series of stark, high-contrast portraits that prioritize craftsmanship, mood, and an unwavering commitment to the brand's heritage of artisanal excellence.
Project Jacques Marie Mage · JMM BY HAIDER ACKERMANN
The collaborative collection JMM by Haider Ackermann marks a masterclass in eyewear design, where the storied craftsmanship of Jacques Marie Mage meets the razor-sharp aesthetic sensibilities of the celebrated designer. Captured through the singular lens of photographer Steven Klein, this fashion-forward project transcends standard product presentation, opting instead for a raw, cinematic atmosphere that feels pulled from a gritty neo-noir film. The imagery leans into a stark editorial aesthetic, utilizing precise studio strobe lighting to emphasize the high-contrast textures of the subjects. A standout portrait features the iconic model Lauren Hutton, who commands the frame while wearing deep black, oval-framed Jacques Marie Mage sunglasses. Her presence, coupled with the layered depth of her textured faux fur coat and the deliberate composition of dark, looming hand shadows cast against a chain-link fence, creates a narrative of effortless defiance and timeless elegance. By marrying the structural integrity of premium eyewear with the high-fashion sensibilities of Ackermann’s world, the project successfully elevates the accessories into art pieces. It is a bold, uncompromising exploration of style that prioritizes mood and character over commercial convention, resulting in a series of visuals that are as provocative as they are polished. The collaboration reinforces the brand’s position at the intersection of luxury fashion and artisanal eyewear excellence.
Project Jacques Marie Mage · Loulou de la Falaise by Jacques Mari ...
In a sophisticated homage to the iconic Loulou de la Falaise, Jacques Marie Mage delivers an eyewear campaign that masterfully channels the spirit of vintage high-fashion editorial. Through the lens of photographer Ethan James Green, the collection is elevated beyond mere product imagery into a series of intimate, cinematic portraits that lean into a nostalgic, mid-century aesthetic. Working in tandem with fashion editor and stylist Haley Wollens, the project embraces a bold, textured visual language, alternating between the dramatic intensity of low-key chiaroscuro lighting and the soft, organic clarity of natural light studio portraits. The execution is defined by an exquisite attention to detail, where oversized acetate frames are juxtaposed with ornate silver-toned jewelry and tactile, layered garments. These high-contrast black and white compositions utilize a minimalist approach to frame the eyewear as the centerpiece of a larger, carefully curated narrative. By focusing on sharp bone structure and elegant accessories, the campaign captures a sense of timeless grace, ensuring the brand identity feels both deeply rooted in history and undeniably modern. The result is a refined exploration of style, where the interplay of shadow and light highlights the intricate design of the frames, solidifying Jacques Marie Mage as a leader in premium fashion eyewear that values artistic heritage as much as contemporary form.
Project Jacques Marie Mage · George Cortina for Jacques Marie Mag ...
In a sophisticated collaboration that bridges high-end eyewear and fashion, the latest campaign for Jacques Marie Mage featuring iconic model Kate Moss serves as a masterclass in editorial minimalism. Under the creative direction of Lana Petrusevych, the project distills the brand’s rugged luxury into a series of intimate portraits. Photographer Ezra Petronio leans into a raw, tactile aesthetic, utilizing the distinct look of instant or polaroid film to capture a sense of immediate, unfiltered elegance. The styling, helmed by fashion editor George Cortina, relies on sharp, calculated contrasts; the dark-tinted lenses of the sunglasses are grounded by bold, glossy red lipstick that commands attention against a stark, neutral backdrop. The visual execution is defined by the deliberate use of studio strobe lighting, which casts subtle, rhythmic shadows to emphasize the architectural integrity of the frames. Supported by the minimalist sensibilities of set designer Giovanna Martial, the imagery avoids unnecessary artifice, favoring a focused, portrait-centric narrative. By stripping away visual clutter, the campaign successfully elevates the eyewear into the realm of timeless portraiture. It reads as a direct, confident statement that reinforces the brand's identity within the fashion landscape, proving that when the focus is sharpened to this degree, the character of the product becomes inextricably linked to the persona of the wearer.
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