Jacques Marie Mage
Erin Wasson for JMM
Brand
ProjectErin Wasson for JMM
Date
Jul 2024
Description
Jacques Marie Mage presents a monochromatic eyewear campaign featuring model Erin Wasson. Captured by photographer Dan Martensen, the series utilizes natural light and high-contrast film aesthetics to frame the brand's vintage-inspired silhouettes. Fashion editor and stylist Clare Richardson curates the wardrobe, pairing the eyewear with textured button-down shirts, tailored vests, and patterned headscarves. The editorial portraiture, marked by its clean composition and distinct analogue film finish, emphasizes the architectural lines of the acetate frames against defocused urban backdrops.
Style
Vertical, Commercial, Monochrome
Techniques
Natural light
Industries
Eyewear
Color
Jet Black
Off-White
Context
Advertising Campaign
Associated creatives
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