Jacques Marie Mage

Mar 2026

In a sophisticated collaboration that bridges high-end eyewear and fashion, the latest campaign for Jacques Marie Mage featuring iconic model Kate Moss serves as a masterclass in editorial minimalism. Under the creative direction of Lana Petrusevych, the project distills the brand’s rugged luxury into a series of intimate portraits. Photographer Ezra Petronio leans into a raw, tactile aesthetic, utilizing the distinct look of instant or polaroid film to capture a sense of immediate, unfiltered elegance. The styling, helmed by fashion editor George Cortina, relies on sharp, calculated contrasts; the dark-tinted lenses of the sunglasses are grounded by bold, glossy red lipstick that commands attention against a stark, neutral backdrop. The visual execution is defined by the deliberate use of studio strobe lighting, which casts subtle, rhythmic shadows to emphasize the architectural integrity of the frames. Supported by the minimalist sensibilities of set designer Giovanna Martial, the imagery avoids unnecessary artifice, favoring a focused, portrait-centric narrative. By stripping away visual clutter, the campaign successfully elevates the eyewear into the realm of timeless portraiture. It reads as a direct, confident statement that reinforces the brand's identity within the fashion landscape, proving that when the focus is sharpened to this degree, the character of the product becomes inextricably linked to the persona of the wearer.

Editorial, Vertical

Polaroid, Studio strobe

Eyewear, Fashion