Jacques Marie Mage

Aug 2026

For the Jacques Marie Mage Summer 2026 collection, the brand leans into an aesthetic of timeless gravitas, presenting an eyewear campaign that masterfully captures the intersection of high fashion and iconic portraiture. Under the steady gaze of photographer and director Horst Diekgerdes, the series moves away from conventional product-focused imagery, opting instead for a narrative rooted in character-driven storytelling. The campaign employs a distinct cinematic quality, utilizing studio strobe lighting to achieve a dramatic low-key chiaroscuro effect that brings out the sharp lines and intricate textures of the frames. This is balanced by the sophisticated styling of Ondine Azoulay, whose choice of crisp shirting and textured tailoring provides a muted, elegant foundation that keeps the focus firmly on the bold, masculine design of the eyewear. With the collaborative efforts of hair stylist Ramona Eschbach and makeup artist Marie Duhart, the imagery achieves a polished, editorial minimalism that underscores the collection's premium identity. By casting a diverse ensemble of talent, including Gigi Spelsberg, Alfredo Ramirez, Alvar af Schultén, Maelle Swaelens, Paul Boche, and Yoshihiro Motojima, the project effectively positions Jacques Marie Mage within the broader luxury fashion landscape. The result is a series of stark, high-contrast portraits that prioritize craftsmanship, mood, and an unwavering commitment to the brand's heritage of artisanal excellence.

Vertical, Cinematic

Studio strobe, Low-key / chiaroscuro

Eyewear, Fashion