Jacques Marie Mage

Apr 2026

In a sophisticated homage to the iconic Loulou de la Falaise, Jacques Marie Mage delivers an eyewear campaign that masterfully channels the spirit of vintage high-fashion editorial. Through the lens of photographer Ethan James Green, the collection is elevated beyond mere product imagery into a series of intimate, cinematic portraits that lean into a nostalgic, mid-century aesthetic. Working in tandem with fashion editor and stylist Haley Wollens, the project embraces a bold, textured visual language, alternating between the dramatic intensity of low-key chiaroscuro lighting and the soft, organic clarity of natural light studio portraits. The execution is defined by an exquisite attention to detail, where oversized acetate frames are juxtaposed with ornate silver-toned jewelry and tactile, layered garments. These high-contrast black and white compositions utilize a minimalist approach to frame the eyewear as the centerpiece of a larger, carefully curated narrative. By focusing on sharp bone structure and elegant accessories, the campaign captures a sense of timeless grace, ensuring the brand identity feels both deeply rooted in history and undeniably modern. The result is a refined exploration of style, where the interplay of shadow and light highlights the intricate design of the frames, solidifying Jacques Marie Mage as a leader in premium fashion eyewear that values artistic heritage as much as contemporary form.

Editorial, Vertical

Studio strobe

Eyewear, Fashion