ICON America
Featured ICON America projects
This week's top ICON America projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ICON America · Nicholas Hoult
ICON America features actor Nicholas Hoult in a series of monochromatic editorial portraits shot by photographer Craig McDean. The visual narrative relies on low-key, chiaroscuro lighting to sculpt form and highlight the intricate textures of tailored outerwear and layered knitwear. Fashion stylist Tony Irvine frames the subject in a range of structured silhouettes, while grooming by Francelle Daly and set design by Miles Bettinelli reinforce the project's gritty, high-contrast aesthetic. Several frames incorporate graphic elements, including bold paint markings, to shift the mood from traditional portraiture toward a more experimental editorial study.
Project ICON America · Taylor Fritz
ICON America presents a series of athletic portraits featuring professional tennis player Taylor Fritz. This editorial campaign captures the athlete across a range of environments, moving from controlled studio settings to outdoor court locations. The imagery leans into a clean, classic aesthetic, highlighting the precise tailoring of the apparel through sharp, monochromatic compositions. Photographer Blair Getz Mezibov utilizes a mix of natural light and studio textures to document the subject, with fashion styling provided by Tony Irvine. The production incorporates analogue film techniques, emphasizing subtle textures in the knitwear and cotton fabrics while maintaining a crisp, refined look throughout the series.
Project ICON America · SS26 by Sølve Sundsbø
For the SS26 campaign, ICON America leans into a theatrical, historical-inspired aesthetic that masterfully bridges the gap between classic portraiture and modern high-fashion editorial. Renowned photographer Sølve Sundsbø leads this visual narrative, utilizing a sophisticated interplay of studio strobe and natural light to emphasize the sharp, sartorial details of the collection. The imagery, captured with a distinct cinematic sensibility, features model Owen Ruppersburg in a series of layered, androgynous ensembles that celebrate textile depth through rich velvet, silk, and textured tweed. Styled by Anders Solvsten Thomsen, the collection finds its strength in an earthy, muted palette, grounding dramatic pieces like pussy-bow blouses and tailored tuxedo jackets against painterly, mottled backgrounds. The collaboration feels intentionally sculptural, with set design by Max Bellhouse providing an ornate, antique foundation that highlights the interplay of shadow and form. Expert hair styling by Syd Hayes and precise makeup artistry by Bea Sweet further sharpen the androgynous elegance of the series, favoring a clean, editorial minimalism that ensures the focus remains entirely on the construction of the garments. By balancing vintage references with a contemporary photographic eye, the SS26 project cements ICON America's commitment to a refined, layered aesthetic, delivering a cohesive lookbook that feels as much like a curated gallery exhibition as it does a traditional fashion campaign.
Project ICON America · The New Generation Supermodels
For the ICON America editorial The New Generation Supermodels, photographer Paolo Roversi delivers a series of portraits defined by focused, directional lighting and clean studio environments. The project explores contemporary menswear through an emphasis on structural tailoring and varied fabric textures. Working with stylist Gro Curtis, the imagery leans into chiaroscuro and monochromatic palettes to highlight the form of garments ranging from sharp, double-breasted suits to relaxed, oversized tailoring. Makeup artist Adrien Pinault complements the aesthetic with a precise, minimalist approach that keeps the focus on the subjects’ expressions and the collection’s lines. Featuring models Kit Butler, Leon Dame, and Malick Bodian, the series utilizes soft light and subtle gradients to capture a tactile, high-fashion perspective.
Project ICON America · Acts Of Instict
For their 'Acts Of Instinct' project, ICON America presents a series of monochrome fashion portraits that lean into editorial aesthetics. Captured against a stark, high-contrast white background, the series focuses on sharp silhouettes and tactile garment textures. Photographer John Balsom and fashion editor Edoardo Caniglia drive the creative direction of the work, emphasizing a serious, direct tone. The portraiture features models Alessandro Nardi, Arti Raresh, Michel Visotski, and Modou Wade, with casting direction by Vanessa Contini.
Project ICON America · A SALTY DOG
A Salty Dog for ICON America is a fashion editorial series that draws on the raw, sun-drenched aesthetic of coastal life. Through a mix of warm-toned golden hour captures and high-contrast monochrome portraits, the project leans into a weathered, nautical sensibility. Photographer Alessandro Burzigotti frames model Valentin Humbroich against rugged shorelines and weathered boat decks, utilizing natural light to emphasise both the texture of knitwear and the surrounding maritime environment. The series features an intentional analogue film quality, complete with visible grain and date stamps, which lends an intimate, voyeuristic feel to the imagery. Styling by Gro Curtis and Michele Bagnara leans into a classic, tactile wardrobe of knit sweaters, light linens, and delicate gold chains. The final compositions are further refined through the photo editing of Goran Macura and makeup artistry by Luciano Chiarello, with some frames incorporating handwritten script overlays to evoke a cinematic, narrative depth.
Project ICON America · Sunday Best
Sunday Best is a fashion editorial campaign for ICON America, featuring a series of character-driven portraits that explore classic tailoring and structured silhouettes. Photographed by Blair Getz Mezibov with fashion editing and styling by Grant Woolhead, the work leans into an observational, documentary-style narrative across diner settings and exterior locations. The project captures model Nile Winchester in a variety of formal ensembles, ranging from pinstripe suits to double-breasted jackets. Executed with editor-in-chief Gro Curtis, the series utilizes monochrome analogue film techniques and natural light to heighten the gritty, cinematic textures of the subjects and their surroundings.
Project ICON America · What good is beauty if it has no blood running through it
Captured for ICON America, the editorial series 'What good is beauty if it has no blood running through it' explores the intersection of historical tailoring and raw, contemporary atmosphere. Photographer Daniel Archer utilizes chiaroscuro and low-key lighting to cast deep, dramatic shadows against rustic interior backdrops, emphasizing the rich textures of weathered wood, damask wallpaper, and distressed plaster. Fashion editor and stylist Gro Curtis brings a layered, narrative approach to the wardrobe, pairing structured military jackets and period-inspired garments with unconventional textiles. With grooming by hair stylist Werner Amort and photo editing by Goran Macura, the project leans into a moody, analogue aesthetic, documenting model Alvar af Schultén through a lens that prioritizes tension and tactile detail.
Project ICON America · ICON America Issue 1 Covers
The debut issue of ICON America features a series of editorial portraits that lean into a high-contrast monochrome aesthetic. The covers, photographed by Charlie Gray and Paolo Roversi, utilize a clean studio approach to highlight sharp tailoring and structural silhouettes, including double-breasted jackets and crisp, collared shirting. Creative direction by Alex Wiederin establishes a visual language defined by bold red masthead typography and minimalist compositions. The portraits, which feature models Kit Butler, Malick Bodian, and Leon Dame, focus on direct framing and directional lighting to maintain a consistent editorial style across the publication's launch.
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