ICON America

Apr 2026

For the SS26 campaign, ICON America leans into a theatrical, historical-inspired aesthetic that masterfully bridges the gap between classic portraiture and modern high-fashion editorial. Renowned photographer Sølve Sundsbø leads this visual narrative, utilizing a sophisticated interplay of studio strobe and natural light to emphasize the sharp, sartorial details of the collection. The imagery, captured with a distinct cinematic sensibility, features model Owen Ruppersburg in a series of layered, androgynous ensembles that celebrate textile depth through rich velvet, silk, and textured tweed. Styled by Anders Solvsten Thomsen, the collection finds its strength in an earthy, muted palette, grounding dramatic pieces like pussy-bow blouses and tailored tuxedo jackets against painterly, mottled backgrounds. The collaboration feels intentionally sculptural, with set design by Max Bellhouse providing an ornate, antique foundation that highlights the interplay of shadow and form. Expert hair styling by Syd Hayes and precise makeup artistry by Bea Sweet further sharpen the androgynous elegance of the series, favoring a clean, editorial minimalism that ensures the focus remains entirely on the construction of the garments. By balancing vintage references with a contemporary photographic eye, the SS26 project cements ICON America's commitment to a refined, layered aesthetic, delivering a cohesive lookbook that feels as much like a curated gallery exhibition as it does a traditional fashion campaign.

Editorial, Vertical

Studio strobe, Natural light

Luxury Fashion Houses, Fashion