ICON America: Taylor Fritz

Brand

ICON America

Date

Sep 2026

Description

ICON America presents a series of athletic portraits featuring professional tennis player Taylor Fritz. This editorial campaign captures the athlete across a range of environments, moving from controlled studio settings to outdoor court locations. The imagery leans into a clean, classic aesthetic, highlighting the precise tailoring of the apparel through sharp, monochromatic compositions. Photographer Blair Getz Mezibov utilizes a mix of natural light and studio textures to document the subject, with fashion styling provided by Tony Irvine. The production incorporates analogue film techniques, emphasizing subtle textures in the knitwear and cotton fabrics while maintaining a crisp, refined look throughout the series.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Color

Pure White

Context

Advertising Campaign