Heineken
Bar Dating - Photowall
Brand
ProjectBar Dating - Photowall
Date
Apr 2025
Description
Heineken’s "Bar Dating - Photowall" campaign captures intimate social exchanges within a hospitality setting. The commercial film highlights a series of patrons interacting with a gallery-style wall of framed memories, emphasizing themes of connection through a lived-in, communal atmosphere. The project leans into a cinematic aesthetic, utilizing warm ambient lighting to accentuate the textures of the venue. Production was supported by Wanda Productions and MAGIC | VILNIUS, with creative strategy led by LePub, LePub São Paulo, and LePub Amsterdam, alongside Dentsu and Dentsu Italy.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Chocolate
Jet Black
Background
Bar
Context
TVC / TV Commercial
Associated creatives
LePubAgency / Creative
LePub São PauloAgency / Creative
LePub AmsterdamAgency / Creative
Wanda ProductionsProduction
STITCH London
Prodigious SingaporePost Production / VFX
Company 3 LondonPost Production / VFX
Disc To Disc Productions MilanoMusic / Sound
SizzerMusic / Sound
MGCR StudioPost Production / VFX
ARTALENTSProduction
The RomansPR
Dentsu ItalyAgency / Creative
CÍRCULO CRMAgency / Creative
LEMA+Agency / Creative
NSSAgency / Creative
DentsuAgency / Creative
Dentsu BrazilAgency / Creative
INC PR AgencyAgency / Creative
AtenasAgency / Creative
MAGIC | VILNIUSProduction Service
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