Heineken
Pub Succession
Mar 2025
Heineken explores the enduring cultural heritage of Ireland’s historic family-run pubs in this brand film, Pub Succession. The production highlights the architecture of communal gathering spaces, focusing on traditional storefronts, intricate signage, and the stone and woodwork of establishments that have remained in families for generations. Shot with a cinematic approach, the film utilizes natural light and golden hour photography to capture the textures of coastal landscapes and rural Irish town centers. The project, created in collaboration with Publicis Dublin and LePub, relies on drone footage to frame these landmarks within their broader environments, underscoring their role as anchors of local community life.
Horizontal, Cinematic, Golden Hour
Natural light, Drone footage
Alcoholic Beverages
Street
Brand Film / Corporate Video