Heineken: Soccer is Here
Brand
Date
Nov 2025
Description
Heineken explores the intersections of nightlife and football culture in this campaign titled 'Soccer is Here.' Through live-action technique and a warm, cinematic aesthetic, the project captures the energy of celebratory moments in urban environments. The creative direction, led by Publicis New York, frames the brand within a lively social context, moving from quiet bar settings to dense, ambient-lit indoor venues. The visual narrative is supported by a bespoke soundscape from MAS-Music and Strategy, emphasizing the atmospheric tone of the production.
Style
Horizontal, Cinematic, Warm
Industries
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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