Heineken
The Flipper
Brand
ProjectThe Flipper
Date
Apr 2025
Description
Heineken’s campaign, The Flipper, centers on a pub-based narrative that highlights the brand’s presence in social environments. The creative direction, led by LePub, uses a cinematic approach to frame product placement within a dimly lit setting. Post-production and VFX were managed by LePub, while the soundscape was developed by Top Digital, ensuring the audio elements complement the visual tone. The production features a live-action technique with an earthy color palette, creating a cohesive aesthetic that aligns with the brand's established visual identity.
Style
Horizontal, Cinematic, Monochrome, Earthy
Industries
Alcoholic Beverages
Color
Forest Green
Chocolate
Background
Bar
Context
TVC / TV Commercial
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