Gucci Beauty
Gucci Beauty's refined editorial campaigns, minimalist cosmetics and portraiture across beauty
Featured Gucci Beauty projects
This week's top Gucci Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Gucci Beauty · Gucci Rosso Ancora
Gucci Beauty presents the Gucci Rosso Ancora campaign, a focused study in color and texture. The project explores the deep burgundy and crimson hues of the brand's latest lipstick release through a series of rhythmic, tight shots. Produced by Art Partner, the commercial relies on a clean, live-action technique to highlight the intricate details of the embossed product and the application process. Minimalist set design and bold editorial typography ground the visuals, drawing focus to the pigment and reflective gold accents featured throughout.
Gucci Beauty · Gucci Rosso Ancora
Gucci Beauty presents the campaign for Gucci Rosso Ancora, a commercial spot focusing on the brand’s signature dark red lip color. The film highlights the application process, centering on glossy textures and the contrast between deep burgundy hues and sleek gold packaging. Utilizing a clean, live-action technique, the production emphasizes close-up cinematography. Polished color grading works to ground the bold crimson tones against neutral, minimalist backdrops, while graphic dark red typography appears throughout the sequence. Production for the project was led by Partner Films New York.
Project Gucci Beauty · Gucci Beauty F/W 24
Gucci Beauty presents its F/W 24 campaign, a series of portraits captured in a minimalist studio setting. Under the creative direction of Sabato De Sarno and shot by photographer Marco Lessi, the imagery leans into a high-end editorial aesthetic. The visuals utilise clean, bright lighting to emphasize the sharp application of winged eyeliner and textured apparel. The project features styling by Alastair McKimm, with hair by Duffy and makeup by Thomas De Kluyver. Casting, handled by Piergiorgio Del Moro and Samuel Ellis Scheinman, brings together a cast including Annemary Aderibigbe, Annie Arnander, Huijia Chen, Jiahui Zhang, and Mirte Rooze. Each portrait across the campaign maintains a consistent, polished look.
Project Gucci Beauty · Gucci S/S 25 Men's Show Beauty
Gucci Beauty presents a cohesive visual identity for the S/S 25 Men's Show, bridging editorial portraiture with precise commercial product photography. The project features a series of clean, studio-lit images that highlight groomed aesthetics and luxury cosmetic packaging. Photographer Benjamin Vnuk captures an intimate editorial series focusing on male subjects, with fashion styling by Alastair McKimm. The beauty direction is defined by hair styling from Duffy and makeup by Lucia Pieroni, emphasizing a natural, polished look. Alongside the portraiture, the campaign showcases product imagery for Gucci Beauty, including serum bottles and lipstick collections, utilizing minimalist compositions and consistent lighting to maintain a sleek, clean aesthetic.
Project Gucci Beauty · Gucci Beauty FW25
Gucci Beauty’s FW25 campaign presents a series of portrait studies that highlight the intersection of fashion and cosmetics. Photographed by Benjamin Vnuk, the series channels a clean, editorial sensibility, utilizing a stark black background to emphasize the interplay between vivid apparel tones and subtle makeup applications. The imagery leans into a low-key chiaroscuro lighting approach, casting directional highlights across the models to capture the distinct textures of leather, glossy outerwear, and metallic accessories. With makeup artistry by Pat McGrath, the work maintains a polished aesthetic that centers on refined, minimalist cosmetic details. The series explores structured composition, often integrating elements like gold-rimmed eyewear to create a focused, high-contrast visual identity for the season.
Project Gucci Beauty · Gucci Glow Tint
Gucci Beauty leans into the ethos of refined luminosity with its latest campaign for the Gucci Glow Tint, a project that elevates the traditional cosmetics advertisement into a masterclass of editorial minimalism. Captured through the precise lens of photographer Ezra Petronio, the imagery moves away from heavy-handed artifice to celebrate the raw, breathable texture of real skin. The visual narrative centers on a singular, striking portrait of model Annie Arnander, whose composition embodies the brand's pivot toward an effortless, healthy radiance. Central to the project's success is the collaborative synergy between art director Jean-Baptiste Talbourdet-Napoleone and makeup artist Thomas De Kluyver, who together achieve a dewy skin finish that defines the collection. The aesthetic is punctuated by the strategic use of studio strobe lighting, creating a bright, even illumination that suppresses harsh shadows while drawing focus to the subtle pink blush and deep rose lips. With hair styling by Duffy providing a soft, natural frame for the face, the campaign achieves a polished, clean aesthetic that feels both accessible and distinctly high-fashion. By prioritizing clarity and texture over digital enhancement, this campaign sets a new standard for beauty marketing, proving that a focus on authentic skin quality remains the most compelling strategy in the current luxury cosmetics landscape.
Gucci Beauty · Gucci Rosso Ancora
Gucci Beauty presents the Gucci Rosso Ancora campaign, a focused spotlight on the brand’s signature crimson lipstick range. The film captures the tactile nature of the product, moving through a series of polished close-ups that emphasize the depth of the red pigment. Produced by Partner Films London, the spot employs a clean studio aesthetic to maintain a sharp, minimalist focus. The cinematic sequence balances controlled product shots with live-action close-ups of application, highlighting the rich textures and vibrant color profiles of the collection.
Project Gucci Beauty · Concentré de Beauté
Gucci Beauty presents the Concentré de Beauté campaign, an editorial beauty series photographed by Thurstan Redding. The visuals highlight the collection's concealer range through a series of group portraits featuring models Joni, Kevon Adonis Gyamfi, and Yunseo Cho. The project leans into a polished, cinematic aesthetic, utilizing natural light and clean compositions. Featured talent is styled by Damien Boissinot, with intricate manicures provided by Sylvie Vacca, ensuring a focus on detail that bridges commercial beauty standards with editorial sensibilities.
Gucci Beauty · Bloom
Gucci Beauty presents a seasonal spot for the Bloom fragrance collection, showcasing the line's signature bottles in pastel pink, yellow, and deep red. The campaign leans into a festive aesthetic, featuring the fragrances set against a white mantelpiece adorned with holiday garlands, gold ornaments, and ribbon accents. Produced by Mascioni Associati International with creative support from Simmonds Ltd and Consulate, the commercial utilizes a live-action technique. The presentation maintains a clean, minimalist visual language, amplified by warm lighting that centers the focus on the product packaging.
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