Gucci Beauty: Gucci Rosso Ancora
Brand
Date
Oct 2025
Description
Gucci Beauty presents the Gucci Rosso Ancora campaign, a focused study in color and texture. The project explores the deep burgundy and crimson hues of the brand's latest lipstick release through a series of rhythmic, tight shots. Produced by Art Partner, the commercial relies on a clean, live-action technique to highlight the intricate details of the embossed product and the application process. Minimalist set design and bold editorial typography ground the visuals, drawing focus to the pigment and reflective gold accents featured throughout.
Style
Horizontal, Commercial, Clean
Industries
Color
Burgundy
Gold
Pure White
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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