Gucci Beauty: Bloom
Brand
Date
May 2021
Description
Gucci Beauty presents a seasonal spot for the Bloom fragrance collection, showcasing the line's signature bottles in pastel pink, yellow, and deep red. The campaign leans into a festive aesthetic, featuring the fragrances set against a white mantelpiece adorned with holiday garlands, gold ornaments, and ribbon accents. Produced by Mascioni Associati International with creative support from Simmonds Ltd and Consulate, the commercial utilizes a live-action technique. The presentation maintains a clean, minimalist visual language, amplified by warm lighting that centers the focus on the product packaging.
Style
Horizontal, Commercial, Warm, Clean
Industries
Event
Christmas
Background
Hotel Room
Context
Brand Film / Corporate Video
Associated creatives
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