Gucci Beauty: Gucci Rosso Ancora
Brand
Date
Nov 2025
Description
Gucci Beauty presents the campaign for Gucci Rosso Ancora, a commercial spot focusing on the brand’s signature dark red lip color. The film highlights the application process, centering on glossy textures and the contrast between deep burgundy hues and sleek gold packaging. Utilizing a clean, live-action technique, the production emphasizes close-up cinematography. Polished color grading works to ground the bold crimson tones against neutral, minimalist backdrops, while graphic dark red typography appears throughout the sequence. Production for the project was led by Partner Films New York.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Burgundy
Gold
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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