Gucci Beauty

Jun 2024

Gucci Beauty presents a cohesive visual identity for the S/S 25 Men's Show, bridging editorial portraiture with precise commercial product photography. The project features a series of clean, studio-lit images that focus on grooming, eyewear, and skincare packaging. Photographer Benjamin Vnuk captures an array of models, including Ibra Niakate, Joseph Uzu, Mateo Ruiz, Riccardo Ruggeri, and Zaram Obasi, against a neutral white backdrop. The editorial work emphasizes natural skin textures and refined grooming, supported by fashion styling from Alastair McKimm, hair by Duffy, and makeup by Lucia Pieroni. Complementing the portraiture, the campaign extends into product-focused still life. These images highlight the minimalist aesthetic of Gucci Beauty’s latest offerings, utilizing sharp composition and soft, even lighting to showcase textures across lipstick tubes, fragrance bottles, and serum containers.

Editorial, Vertical, Clean

Cosmetics

White Seamless