Gucci Beauty: Gucci Beauty F/W 24

Feb 2024

Gucci Beauty presents its F/W 24 campaign, a series of portraits captured in a minimalist studio setting. Under the creative direction of Sabato De Sarno and shot by photographer Marco Lessi, the imagery leans into a high-end editorial aesthetic. The visuals utilise clean, bright lighting to emphasize the sharp application of winged eyeliner and textured apparel. The project features styling by Alastair McKimm, with hair by Duffy and makeup by Thomas De Kluyver. Casting, handled by Piergiorgio Del Moro and Samuel Ellis Scheinman, brings together a cast including Annemary Aderibigbe, Annie Arnander, Huijia Chen, Jiahui Zhang, and Mirte Rooze. Each portrait across the campaign maintains a consistent, polished look.

Vertical, Clean, Polished, Commercial

White Seamless

Advertising Campaign