Gucci Beauty

Mar 2025

Gucci Beauty presents its FW25 campaign, a series of portraits that foreground the brand's aesthetic through high-contrast, polished imagery. Photographer Benjamin Vnuk captures the subjects against a stark black background, utilizing low-key chiaroscuro lighting to draw focus to detailed styling and clean compositions. The project leans into editorial sensibilities, emphasizing textured fabrics, glossy finishes, and metallic accessories. Makeup Artist Pat McGrath complements the visual direction with a refined, minimalist approach, ensuring the focus remains on the interplay between vivid colour palettes and the structured garments worn by the talent.

Vertical, Commercial, Clean

Cosmetics

Black Seamless

Advertising Campaign