Gucci Beauty: Gucci Beauty FW25

Mar 2025

Gucci Beauty’s FW25 campaign presents a series of portrait studies that highlight the intersection of fashion and cosmetics. Photographed by Benjamin Vnuk, the series channels a clean, editorial sensibility, utilizing a stark black background to emphasize the interplay between vivid apparel tones and subtle makeup applications. The imagery leans into a low-key chiaroscuro lighting approach, casting directional highlights across the models to capture the distinct textures of leather, glossy outerwear, and metallic accessories. With makeup artistry by Pat McGrath, the work maintains a polished aesthetic that centers on refined, minimalist cosmetic details. The series explores structured composition, often integrating elements like gold-rimmed eyewear to create a focused, high-contrast visual identity for the season.

Vertical, Commercial, Clean

Black Seamless

Advertising Campaign