Giorgio Armani

Mar 2026

In this sophisticated collaboration between Giorgio Armani and Alanui, the intersection of Italian luxury fashion and artisanal knitwear is brought to life through a series of evocative portraits. Photographed by Giulio Rustichelli, the campaign captures a sense of tactile intimacy, where the heavy, textured layers of fringe-trimmed cardigans and bold geometric patterns take center stage. The project leans into editorial minimalism, utilizing both high-contrast low-key chiaroscuro lighting and soft natural light to emphasize the deep, rich hues of navy, purple, and turquoise against stark backgrounds. With models Finn Hayton and Mariana Santana at the heart of the narrative, the imagery moves beyond traditional product shots to explore human connection, further enhanced by the precise grooming of hair stylist Pierpaolo Lai and makeup artist Simone Gammino. The aesthetic is unmistakably refined, blending an editorial sensibility with a cinematic warmth that underscores the premium nature of the collection. Whether portraying subjects in a quiet, grounded embrace or lounging in a relaxed lifestyle setting, the visuals prioritize the intricate craftsmanship of the textiles. By marrying the structural elegance of Armani with the bohemian spirit of Alanui, the collection is presented as an essential wardrobe staple. This project serves as a masterclass in fashion portraiture, successfully weaving together personality, high-end design, and a raw, honest focus on the tactile quality of the knits.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion