Giorgio Armani: Giorgio Armani F/W 25 Social Campaign

Jul 2025

The Giorgio Armani F/W 25 social campaign showcases the house's latest menswear collection through a series of refined, minimalist studio portraits. The imagery emphasizes fluid silhouettes, structured tailoring, and architectural geometry, with a deliberate focus on the texture of garments and accessories against stark, clean backdrops. Photographer Giulio Rustichelli captures model Fares Ben M'barka in a variety of monochrome and high-key compositions. Utilizing soft directional lighting, the series highlights the brand's focus on material quality and understated design, ranging from relaxed-fit cargo trousers and unstructured blazers to polished leather accessories and luxury eyewear.

Vertical, Commercial, Monochrome, Clean

Soft Light

White Seamless

Advertising Campaign