Giorgio Armani

May 2025

The Giorgio Armani Mare 2025 campaign presents a series of fashion editorials focused on coastal aesthetics and refined garment construction. Photographer Vito Fernicola captures the collection through a combination of monochrome and color portraiture, emphasizing sharp silhouettes and high-contrast composition. The project features creative direction by Giorgio Armani, with styling overseen by the house. The imagery leans into a clean, minimalist visual language, utilizing natural light to define the form of the seasonal apparel against outdoor, sun-drenched settings. Hair styling by Pierpaolo Lai and makeup by Patrick Glatthaar complement the editorial focus, which incorporates both grainy textures and analogue film techniques.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Clear Sky

Advertising Campaign