Giorgio Armani: Giorgio Armani Mare 2025 Campaign
Brand
Date
May 2025
Description
The Giorgio Armani Mare 2025 campaign presents a series of fashion editorials focused on coastal aesthetics and clean silhouettes. Captured by photographer Vito Fernicola, the imagery utilizes natural light to define the collection, alternating between high-contrast monochrome portraits and warm, sunlit outdoor scenes. Creative direction by Giorgio Armani highlights the tactile quality of the materials, ranging from sheer wraps to heavy-gauge outerwear. The production features hair styling by Pierpaolo Lai and makeup by Patrick Glatthaar, maintaining a consistent focus on form and composition throughout the series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
Clear Sky
Context
Advertising Campaign
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