Giorgio Armani
That's So Armani
Jul 2025
Giorgio Armani presents 'That's So Armani,' an editorial fashion project featuring entertainer Bakar. Captured by photographer Gorka Postigo, the series leans into a refined, studio-led aesthetic, utilising soft, directional lighting against neutral grey backdrops. Fashion editor and stylist Mauro Demestria curates a selection of tailored silhouettes, ranging from structured grey suits to casual button-down shirts and patterned ties. The portraits rely on clean, vertical framing and an analogue film quality to highlight the collection's texture. The project includes casting and executive production by Camilla Tisi, with hair styling by Franco Gobbi, makeup by Elena Bettanello, and manicure work by Isabella Franchi.
Editorial, Vertical, Warm, Clean
Luxury Fashion Houses
Grey Seamless
Advertising Campaign
