Bakar wearing a grey bomber jacket and trousers with a white shirt against a dark studio background for Giorgio Armani

Portrait of Bakar seated on a metal-frame chair wearing a blue suit for the Giorgio Armani Thats So Armani project

Portrait of Black man in white shirt and grey trousers holding a jacket over his shoulder against a grey background

Giorgio Armani That's So Armani 2025

About

The 'That's So Armani' editorial campaign features entertainer Bakar in a series of studio portraits for Giorgio Armani. The project highlights a refined approach to contemporary tailoring, showcasing a mix of structured suiting and elevated leisurewear pieces against a clean, neutral backdrop. Photographed by Gorka Postigo, the imagery leans into a desaturated and warm color palette, utilizing soft natural light to emphasize the textures of the apparel. Fashion styling by Mauro Demestria complements the editorial aesthetic, with additional contributions from hair stylist Franco Gobbi and makeup artist Elena Bettanello.