Gimaguas
Featured Gimaguas projects
This week's top Gimaguas projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Gimaguas · Gimaguas F/W 2026 Campaign
The Gimaguas Fall/Winter 2026 campaign is a designer fashion editorial that leans into a domestic lifestyle aesthetic. Photographed by Esther Theaker, the imagery features models Juli Bierich, Valerie Margareta, and George Collingwood captured within minimal, light-filled interiors. The campaign focuses on the texture of the F/W collection, utilizing natural light and clean compositions to highlight the seasonal apparel. Fashion editor and stylist Bianca Raggi drives the visual narrative, which maintains an intimate, documentary-style mood across various indoor settings. The project employs an editorial technique, favoring a warm and clean palette that emphasizes the tailoring and structured silhouettes of the garments.
Project Gimaguas · Gimaguas High Summer
The latest campaign from luxury fashion house Gimaguas, titled Gimaguas High Summer, captures the raw, sun-drenched essence of the season through a masterclass in editorial lifestyle photography. By leaning into the stark contrast between delicate beachwear and structured, high-fashion accessories, the project channels a raw, coastal energy that feels both intimate and elevated. Photographer Hart Lëshkina utilizes natural light to dramatic effect, allowing harsh, direct sunlight to carve distinct shadows across the dune landscape while highlighting the tactile richness of metallic chainmail and pastel leather. Under the precise art direction of Blanca Orbaneja, the narrative avoids traditional fashion tropes, instead positioning the model, Cala Moragas, within the dry, golden-brown grasses to create a sense of effortless, grounded luxury. Fashion editor and stylist Bianca Raggi further pushes this aesthetic, pairing simple bikini sets with unexpected elements like thigh-high leather boots to sharpen the visual edge of the collection. The imagery, produced by Laura Soto, reads as an authentic study of summer textures, proving that the most compelling fashion storytelling often occurs where the refinement of a luxury house meets the unscripted chaos of the outdoors. This collaboration expertly balances editorial polish with a relaxed, nomadic spirit, cementing the brand’s reputation for merging unconventional styling with a distinct, sun-soaked identity that feels entirely of the moment.
Project Gimaguas · Gimaguas FW25 'Barefoot Logic'
Gimaguas presents its FW25 campaign, 'Barefoot Logic,' a designer fashion editorial captured in outdoor rural settings. Featuring model Kaya Wilkins, the project leans into a raw, earthy aesthetic by utilizing natural light and woodland environments to highlight a diverse collection of textures, from metallic hardware and argyle knits to sheer layering and faux fur. Photographed by Lengua, the campaign employs editorial techniques to bridge the gap between structured silhouettes and wild, organic backdrops. Styling by Bianca Raggi emphasizes the collection's interplay of high-contrast materials, supported by hair styling from Egon Crivillers. Casting for the project was led by Julia Lange.
Project Gimaguas · Gimaguas Pre-Fall 2026 Campaign
Gimaguas presents its Pre-Fall 2026 collection through a clean, editorial campaign captured by photographer George Eyres. The imagery leans into minimalist studio aesthetics, utilizing soft light to highlight the draped silhouettes and intricate textural details of the season's garments. The project features styling by Bianca Raggi, who pairs structured tailoring with dynamic accessories and playful headpieces. Production for the campaign was managed by Laura Soto, with Sophia Stel appearing as the featured talent across the series of vertical portraits.
Project Gimaguas · Gimaguas SS26 campaign
The Gimaguas SS26 campaign marks a deliberate shift toward editorial minimalism, stripping away extraneous noise to place the collection’s tactile focus front and center. Captured by photographer Hart Lëshkina, the imagery leans into a high-key studio aesthetic, utilizing soft, natural light to illuminate the nuanced textures of charcoal jersey, silk-like fabrics, and structured suede. Under the discerning eye of art director Blanca Orbaneja, the campaign avoids the artifice of elaborate set design, opting instead for a clean, white-walled environment that frames the models—including Coumba Samba, Katharina Korbjuhn, Sarah Brown, and Sofia Testino—in a series of relaxed, composed interactions. Stylist Bianca Raggi anchors the narrative with a disciplined palette, juxtaposing casual, everyday elements like plastic cups and colorful lollipops against the sharp, modern silhouettes of the garments. The use of live-action techniques alongside static imagery creates a layered, rhythmic quality, further emphasized by the inclusion of reflective surfaces that multiply the subjects within the frame. By balancing commercial utility with a refined editorial sensibility, the campaign succeeds in articulating the Gimaguas identity as one that is both profoundly wearable and intellectually considered. It is a masterclass in controlled minimalism, where every element, from the embossed lettering to the carefully placed footwear, feels intentional and essential to the broader, sophisticated visual story.
Project Gimaguas · Gimaguas FW25 'Room for One'
Gimaguas showcases its FW25 collection through the 'Room for One' project, an editorial fashion campaign captured by photographer Liv Liberg. The series explores an intimate domestic atmosphere, utilizing a mix of monochrome aesthetics, flash photography, and soft light to highlight the collection's textural details. Art directed by Blanca Orbaneja, the project features model Mia Armstrong in a variety of settings, ranging from quilted furniture to weathered floorboards. Fashion styling by Bianca Raggi defines the wardrobe, while set design by Emma Roach contributes to the minimalist, curated environment. Hair styling for the shoot was provided by Alex Brownsell, with production led by Laura Soto.
Project Gimaguas · There is An End
There is An End, a fashion campaign for Gimaguas, presents a tactile exploration of resort wear through a series of candid, sun-drenched vignettes. Photographed by Laura Jane Coulson, the project utilizes warm natural light and an analogue aesthetic to emphasize the interplay between metallic textures, sheer fabrics, and utilitarian accessories. The imagery transitions between minimalist studio settings and expansive coastal landscapes, grounding the seasonal collection in a relaxed, organic environment. Art directed by Blanca Orbaneja, the campaign features model Julia Pacha, whose varied poses and natural styling reflect the label's focus on material quality and layered silhouettes. With fashion styling by Bianca Raggi and production by Laura Soto, the work maintains a high-contrast, clean visual language, frequently employing monochromatic treatments and grainy textures to evoke an authentic, documentary-style perspective.
Project Gimaguas · Fall/ Winter 2025
Gimaguas presents its Fall/Winter 2025 campaign, an editorial project captured by photographer Danielle Neu. The series leans into a raw aesthetic, focusing on candid portraiture and high-detail textures. Fashion styling by Bianca Raggi complements the minimalist approach, featuring hair styling by Junya Nakashima and makeup by Allie Smith. The imagery utilizes soft light and analogue film techniques to maintain a natural, unrefined feel across each portrait of model Colin Jones.
Project Gimaguas · Undressed pieces
Gimaguas presents "Undressed pieces," a fashion editorial series focused on the tactile qualities and material construction of its seasonal collection. Captured by photographer Inés Barreras, the project explores the interplay of fabrics through a series of product-focused stills. The imagery leans into a clean, minimalist aesthetic, emphasizing textures ranging from distressed denim to supple leather and layered cotton. By utilizing natural light and neutral backdrops, the collection highlights the intricate details of garment construction, such as contrasting seams, folded textiles, and deliberate layering.
Project Gimaguas · Lola by Lengua
Gimaguas presents Lola by Lengua, a fashion editorial campaign that leans into a nostalgic 1970s aesthetic. Captured by photographer Lengua, the series features model Lola Nicon in a collection of outdoor settings ranging from sun-drenched meadows to the rugged shoreline at dusk. The imagery employs analogue film techniques and warm, natural lighting to craft an observational, documentary-style look that highlights the textures of the landscape and the subjects attire. Fashion editor and stylist Bianca Raggi directs the visual tone, working alongside hair stylist Egon Crivillers to maintain a raw, organic quality throughout the production. With casting by Julia Lange and production by Laura Soto, the project maintains a consistent mood, utilizing grainy textures and golden hour light to frame the collection within its natural environment.
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