Gimaguas

Jan 2025

Gimaguas presents Lola by Lengua, a fashion editorial campaign that leans into a nostalgic 1970s aesthetic. Captured by photographer Lengua, the series features model Lola Nicon in a collection of outdoor settings ranging from sun-drenched meadows to the rugged shoreline at dusk. The imagery employs analogue film techniques and warm, natural lighting to craft an observational, documentary-style look that highlights the textures of the landscape and the subjects attire. Fashion editor and stylist Bianca Raggi directs the visual tone, working alongside hair stylist Egon Crivillers to maintain a raw, organic quality throughout the production. With casting by Julia Lange and production by Laura Soto, the project maintains a consistent mood, utilizing grainy textures and golden hour light to frame the collection within its natural environment.

Editorial, Warm, Vertical

Analogue / film, Natural light

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Meadow

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