Gimaguas

Jan 2026

The Gimaguas SS26 campaign marks a deliberate shift toward editorial minimalism, stripping away extraneous noise to place the collection’s tactile focus front and center. Captured by photographer Hart Lëshkina, the imagery leans into a high-key studio aesthetic, utilizing soft, natural light to illuminate the nuanced textures of charcoal jersey, silk-like fabrics, and structured suede. Under the discerning eye of art director Blanca Orbaneja, the campaign avoids the artifice of elaborate set design, opting instead for a clean, white-walled environment that frames the models—including Coumba Samba, Katharina Korbjuhn, Sarah Brown, and Sofia Testino—in a series of relaxed, composed interactions. Stylist Bianca Raggi anchors the narrative with a disciplined palette, juxtaposing casual, everyday elements like plastic cups and colorful lollipops against the sharp, modern silhouettes of the garments. The use of live-action techniques alongside static imagery creates a layered, rhythmic quality, further emphasized by the inclusion of reflective surfaces that multiply the subjects within the frame. By balancing commercial utility with a refined editorial sensibility, the campaign succeeds in articulating the Gimaguas identity as one that is both profoundly wearable and intellectually considered. It is a masterclass in controlled minimalism, where every element, from the embossed lettering to the carefully placed footwear, feels intentional and essential to the broader, sophisticated visual story.

Lifestyle, Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion