Gimaguas: Gimaguas FW25 'Barefoot Logic'

Aug 2025

Gimaguas presents its FW25 campaign, 'Barefoot Logic,' a designer fashion editorial captured in outdoor rural settings. Featuring model Kaya Wilkins, the project leans into a raw, earthy aesthetic by utilizing natural light and woodland environments to highlight a diverse collection of textures, from metallic hardware and argyle knits to sheer layering and faux fur. Photographed by Lengua, the campaign employs editorial techniques to bridge the gap between structured silhouettes and wild, organic backdrops. Styling by Bianca Raggi emphasizes the collection's interplay of high-contrast materials, supported by hair styling from Egon Crivillers. Casting for the project was led by Julia Lange.

Editorial, Earthy, Vertical

Natural light

Advertising Campaign