Gimaguas: There is An End

Apr 2024

There is An End, a fashion campaign for Gimaguas, presents a tactile exploration of resort wear through a series of candid, sun-drenched vignettes. Photographed by Laura Jane Coulson, the project utilizes warm natural light and an analogue aesthetic to emphasize the interplay between metallic textures, sheer fabrics, and utilitarian accessories. The imagery transitions between minimalist studio settings and expansive coastal landscapes, grounding the seasonal collection in a relaxed, organic environment. Art directed by Blanca Orbaneja, the campaign features model Julia Pacha, whose varied poses and natural styling reflect the label's focus on material quality and layered silhouettes. With fashion styling by Bianca Raggi and production by Laura Soto, the work maintains a high-contrast, clean visual language, frequently employing monochromatic treatments and grainy textures to evoke an authentic, documentary-style perspective.

Editorial, Vertical, Warm

Natural light, Analogue / film

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