Gimaguas
There is An End
Brand
ProjectThere is An End
Date
Apr 2024
Description
There is An End, a fashion campaign for Gimaguas, presents a series of sun-drenched editorials that capture a relaxed, organic aesthetic. The project utilizes natural light to highlight textures in resort wear, from sheer mesh and tactile fabrics to glossy, metallic utility-driven accessories. Photographer Laura Jane Coulson frames model Julia Pacha against a range of coastal and minimalist backdrops, leaning into a grainy, sun-kissed visual style. Through the creative lens of art director Blanca Orbaneja and stylist Bianca Raggi, the campaign balances high-contrast monochrome portraits with warm, candid moments. Production was managed by Laura Soto.
Style
Editorial, Vertical, Warm
Techniques
Natural light, Analogue / film
Color
Pure White
Context
Lookbook
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