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Gimaguas: Gimaguas F/W 2026 Campaign

Date

Oct 2026

Description

The Gimaguas Fall/Winter 2026 campaign is a designer fashion editorial that leans into a domestic lifestyle aesthetic. Photographed by Esther Theaker, the imagery features models Juli Bierich, Valerie Margareta, and George Collingwood captured within minimal, light-filled interiors. The campaign focuses on the texture of the F/W collection, utilizing natural light and clean compositions to highlight the seasonal apparel. Fashion editor and stylist Bianca Raggi drives the visual narrative, which maintains an intimate, documentary-style mood across various indoor settings. The project employs an editorial technique, favoring a warm and clean palette that emphasizes the tailoring and structured silhouettes of the garments.

Style

Editorial, Clean

Techniques

Natural light

Color
Jet Black
Background

Living Room

Context

Advertising Campaign

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